A Step-by-Step Guide to Newsletter
Link for Video Lecture: Newsletter
What is Newsletter?
Email marketing is very effective and valuable so we need to get its help in our digital marketing campaign. A good writer can learn newsletter writing to work as a freelancer.
How to write a newsletter?
Here are tips and tricks to write a good and effective newsletter.
- It is good to have a list of email addresses and there must be a reason for readers to take action. Ask them to sign up but pay off your product or service. It will not provide off on your product but your conversions will also be great.
- You should stick to your objective or goal for an email newsletter. These goals can be
- Increase presence on social media
- Driver more sales
- Download an e-book
- Drive traffic to a web page
- Market a new service or product
- We receive a lot of emails daily but do we open them? It is very important to force your reader to open the email.
- The subject line should be attractive and catchy to get the attention of the reader. Therefore, you can add some words that can attract a reader.
- Once you have succeeded to force the reader to open your email. The first line of the email should be awesome and killer.
- You should connect with your reader showing how your product or service will benefit him.
- Once your reader signs up for a newsletter then you must be consistent in sending your newsletter to your readers.
- You should discuss relevant content with your readers. The images can be added to the content to make your content more effective.
- It is important to measure the results of your newsletter marketing. You can get it by observing the following things;
- Bounce rate
- Open rate
- Forwarders
- Un subscribers
- Click through rates
- Keep in mind that people don’t like to waste time reading long text so make your newsletter like a story that can be read quickly.
- Make a kind of urgency in taking or singing up the reader because once a reader closes your email then he will rarely come to your email.
- The closing of the email is very important because a reader will decide after reading the email whether he will buy your product or service.