Advertisement Content Writing

Link for Video Lecture: advertisement content writing

Advertisement is used to market a business so advertisement content writing is another field in content writing. Being a writer, you should learn how to write effective ads or online display advertising. Here are the tips for advertisement content writing effectively;

Advertisement Content Writing Tips

• You should understand the target audience. Therefore, feel yourself in the shoes of the customer to understand the problems and their solutions. In short, you should consider demographic data of your customers such as age, gender, location, language, hobbies, and interests.
• Know your Unique Selling Point to convince your customers. It is the unique characteristics of your products and services that other companies don’t have so focus on it in advertisement content writing.
• We know 80% of the people read headlines and 20% go through the text in detail. It is very important to attract a reader with your catchy headlines else it will bring nothing.
• Behave as you are a friend of your customer. Develop good relationships with them. However, talk to your customers with respect to have a good image in their hearts.
• It is not easy to show that you are better than others but you have to prove it with compelling arguments that how your product or service is better than others.
• Similarly, express emotional words to awake your readers’ emotions to stay long in their minds. These emotions can be positive or negative but their effect is long-lasting.
• The use of numbers and statistics is effective. It can be supported with an authentic reference.
• Research is the base of your marketing strategies. You need to research the age, location, product, service, industry, and audience.
• You should be the biggest critic of your own. Therefore, you should understand why people don’t like your product or service.
• It is very important to analyze your published content. What has worked well and what has not? It will also indicate whether you are suffering from writer’s block or not.
• You should understand the type and writing style of different types of ads. Moreover, you should know whether you are writing a banner ad, search ad, or social ad.

Promotional Content-Advertisement Content Writing

The content on your website or blog is written to attract people. The goal of this content is to convert your visitors into customers. So the content should be informative and promotional.

What is Promotional Writing?

The intent of promotional content is to market your services or products to your followers.  However, It not only provides information but helps in decision-making that is converting your visitors to customers.

What is informational content?

The purpose of informational content is to provide answers to the questions of your visitors. It educates your visitors or customers. The informational content can be evergreen or time-limited. The evergreen type content consists of information, overview, tips, or tutorials. But it is better to include both types of content.

Taglines and Punch-lines in Advertisement Content Writing

The tagline of a company is a brief introduction setting the first impression upon the reader by the company. On the other hand, it also helps to boost your recognition and awareness of the product and company.

How To Make Great Tagline and Punch-lines?

1. Firstly, a good tagline transmits a positive impression of the product or service using fresh and bright words.
2. Don’t talk about the general services but focus on the benefits of the brand in online display advertising.
3. The purpose of the brand should be unique.
4. The tagline should be catchy and brief to remember easily.
5. Public thoughts and emotions should be vibrant from the taglines.
6. There should be a sensible and meaningful message behind it.

Examples – Online Display Advertising

Honda City – Car Brand              The city just got better

Nestle – FMCG                              Good food, good life

Singapore Airlines – Airline       A great way to fly

Rolls Royce – Automaker            Trusted to deliver excellence

Microsoft – IT                                Your potential, our passion

LG – Diversified                             Life’s good