Video Link: Guestposting

Guest Post / Paid Guest Post / Guest Blogging

What is a Guest Post?

It is a contribution of content to another person’s blog. It is called guest blogging, guest post, or paid guest post. The writer submits content to a blog that does not belong to him. In short, the post is submitted for SEO, marketing, and public relations purposes.

Writing an article for your own blog is called a post but on others’ blogs, the writer is a guest so it is called a blog guest post. In other words, it is an effective marketing tool because many people embed their backlinks in these posts.

Basics of Guest Posting

Basic guidelines for quality guest posts are given below;

• Firstly, submit a well-written and unique guest post.
• Secondly, stick to the topic because people love to read relevant & informative material.
• The post should be useful because people may share it on social media.
• Moreover, all the links provided in the post must be relevant and informative.
• On the other hand, the ranking of the blog on which you are posting is very important.

Benefits of Guest Blogging

Guest blogging is useful for both the writer and the publisher. Publishers get fresh, relevant, high-quality & valuable content for the audience.

The writers get the following benefits;

• Relationship development
• Brand awareness
• Targeting new audience
• Getting traffic to your websites
• Getting backlinks for SEO
• Email list formation
• Authority development
• Getting social media followers

Who Can Write Guest Post?

Everyone can write a guest post. Its length varies according to the guidelines of the blog but mostly it is between 500-1000 words. The number of links, tone, and level of writing is clearly mentioned in the guidelines. You can write or hire a writer to write quality guest posts for your blog.

How To Start Guest Blogging?

Here are step-by-step guidelines to start guest posting.

Headline Ideas

The titles or headlines of blog posts should be like this;

• What is …
• Tips for …
• How to ….
• Benefits of ….
• How to cancel …
• Best examples of …
• Examples of …
• Alternative to …
• [Product] VS [Product]…
• How to use …
• How to fix …

Websites that sell links, allow you to submit an article by putting backlinks to your website. The idea behind it is that Google will find the article and will follow the link. Moreover, there is an industry of paid guest posts to rank higher on your website so it can also be called paid guest posts.

Executing Guest Post Strategy

There are several important steps to execute a guest post strategy. These steps lay a good foundation for a marketing plan, expectations, and setting goals and opportunities. Here are the steps;

• Firstly determine the goals of guest posting
• Finding opportunities for guest posting
• Approval/qualify sites for guest posting
• Topics for guest posts
• Creating pitch perfectly
• Writing worth publishing posts
• Follow-up work
• Tracking results

Step-1: Determine Guest Posting Goals

You should set a marketing strategy in view of your goals because it sets the road map to achieve your goals.

• Brand awareness – More and more people should know about your brand.
• Introduction of services –You should introduce your products & services to the people.
• How can you help- Educate people on how your services, products, and expertise can help them.
• More visible on social media – Engage more and more people on social media.
• Boost SEO – Off-page SEO strategies should be supported by getting high-quality backlinks.
• Building authority in the industry – It is good to show your authority and expertise in the industry.
• Traffic – You should get more traffic to your blog through referral traffic.
• Increasing leads – Reach a new audience to generate more leads.

Once you come to know about your guest posting objectives then you will know opportunities for guest posting in the direction of getting your objectives.

Step 2: Finding Opportunity For Guest Post

You can use these three techniques to find guest posting blogs.

1. Always go for blogs that are interesting for your audience. Therefore, try to find topics your audience cares about and visits the most. Moreover, you can find your favorite categories to submit content.
2. Similarly, you should search for ideal guest post blogs to submit content.
3. So follow your competitors to find guest post blogs. It can be done by finding blogs/websites where your competitors post. Find backlinks to your blog and contact them for posts.

Step 3: Qualify Sites For Guest Posts

Firstly, make a list of potential guest post blogs and then analyze each of them to find which one is fit for you. You should consider the following things while selecting a blog for guest posts.

• Does the blog have your targeted audience?
• Does it have the proper size for the audience?
• Can it drive desired traffic to your website or blog?
• Does it have strong authority in search engines?

Step 4: Guest Post Topics

Once you find a best-fit blog for the guest posts then develop blog guest post ideas. You should brainstorm ideas for guest posts according to the needs and demands of your readers and publishers.

You should make sure that your post is fit for your readers. Therefore, read the interests of your publisher’s audience and write accordingly. Don’t go for the ideas that have already been covered on the blog. You should make sure that the topic is according to your goals.

Step 5: Creating Pitch Perfectly

It is not easy to write a guest post. Firstly, you have to catch the publisher’s attention through your post. As a result of it, the publisher will publish it for the public.

• Read guest post guidelines in detail.
• Most importantly, contact the right person for guest post-publication.
• Write a catchy headline or subject for the post.
• Write a unique and quality post.
• Don’t focus on promotional-type content only.
• Convince your publisher of the benefits he will get with your guest post.
• Provide links to earlier guest posts showing quality and value while contacting the publisher.

Step 6: Writing Worth Publishing Guest Post

Once you get approval from the publisher then write quality content. Don’t focus on links or promotions only because your good content will enable you to post again. Here are some best practices;

• Follow the publisher’s guidelines.
• Certainly, the purpose of your guest post is to promote your products and services.
• Add value to your content to attract readers. There must be information and something new for the reader. It will convince your publisher to allow posts consequently.
• Write your content professionally and proofread it to make it error-free.
• According to the publisher’s guidelines, link a page of your site in the content. As a result, it will drive relevant traffic to your blog.
• So invite readers to visit your blog and website for more reading.

Step 7: Follow Up Guest Post

Once your post is published then it does not mean your work is over. But keep a good relationship with your publishers to post more content in the future. In addition, you can share your posts on social media, reply to comments and link them to your blog.

Step 8: Tracking Results

On the other hand, track results to find out what you gain from guest posts. If the result is good then you can post again in the future.

In short, guest posting is very important for your marketing and SEO purposes. Firstly, it will add value and authority to your websites. Secondly, you will get quality content and links for marketing.