Print Media and Its Types

Link for Video Lecture: Print Media and Types

Print Media

We know websites, books, and all other types of media need content. This content is the soul of print media. Therefore, people use it for marketing, information, and promotional purposes. You can join our online learning programs to learn content writing. A large number of freelancers earn handsome income by content writing through freelancing websites.

Print media means content in the form of printed brochures, hoardings, and posters. People use different types of marketing and advertisement techniques to promote their products. Print media is an old form of advertisement but it is the most popular form as it reaches a huge audience. In short, the primary purpose of print media was to provide information but now it is a way of advertising and marketing.

Types of Print Media

There are different types of print media that target consumers of different segments. It is an inexpensive way of advertising to target a huge population. Some important types of print media are;

1. Banners / Posters

People use banners to show their logos, slogans, and messages. The manufacturing material of banners/posters is cloth/paper. Business owners use them in exhibitions showing product names and services. People hang or place them at different locations to get the attention of passersby. On the other hand, politicians also use them in their political campaigns. You can put pictures and text on them according to your requirements.

2. Billboards

Nowadays’ most billboards are digital but they come under the category of print media. Business owners put text and graphics to make them appealing to people. They install huge billboards at different locations to make them visible from distance. It is a costly form of advertisement in print media. The size of the billboard, location and duration are the basic factors to accumulate its cost.

3. Brochure

Business owners provide brochures or pamphlets to the people for takeaways. They contain the details of companies, their products, and their services. It is a way of communicating with your potential customers so people distribute them in shops and exhibitions. They provide the required information such as product or service information, price, terms, and conditions. Brochures mostly consist of two or three colorful pages with attractive presentations. Marketers distribute them by mail, by hand, or by placing them in racks.

4. Flyers

A flyer is also an important type of print media. Large organizations rarely use them but small setups use this type of advertisement to generate business. So it should be eye-catching to attract a person. People distribute them by hand at signals, and exhibitions, or put them on the walls of colleges and universities. It is an inexpensive type of advertisement.

Advantages of Print Media

1. Business owners manage the budget and expenses while planning advertisements through print media.
2. Similarly, Print media is traditional, trusted, and always popular among people. It has a large number of followers.
3. Print media is an easy way to spread news, awareness, or advertisement in a local targeted area.
4. Colorful flyers, brochures, and pamphlets catch the attention of the people.

Disadvantages of Print Media

1. If your target is a global market then the print medium is not the right choice for you. Because it has no wider reach as compared to the internet.
2. It is not easy to place advertisements in print media because it requires time and good planning. However, it is almost impossible in case of tight deadlines.
3. You cannot target a particular market in an area because print media flyers, newspapers, and brochures are not available all the time. However, you can do it on the internet much easier.
4. Mostly your advertisement is lost in newspapers due to editorials and other advertisements. Its’ life span is also short.

Products Body Copy

It is the main text in the print media, advertisements, and literature. It has two purposes;

1. Product body copy helps to develop the interest of the reader.
2. It helps to remember the name of the product and why you like it.

The start of the body copy is the main text so it should follow the headline. It contains details that how the product is useful for you. The details of the product are provided to convince the reader to take action. It is written in simple and plain text to make it understandable. Moreover, its tone is an active voice. The body copy should be factual and narrative.

Jingles and Ads Content

A jingle is a slogan or short song used for advertisement. So it is a good way to remember or keep a service, product or company in mind.

Good jingles make them stand out from all the rest. They are of different types such as funny, sentimental, and emotional. It is not magic to write a popular jingle but a good jingle should be timeless, memorable, and creative.

How to write a catchy jingle?

A good jingle should have

• Good tempo
• Clear imagery
• Enunciation
• Emotionally resonant
• Short & simple
• Unique
• On repeat