Search Engine Optimization Basics
Link for Video Lecture: Search Engine Optimization
Search Engine Optimization (SEO)
Do you want to be a successful and professional content writer? You have to learn search engine optimization (SEO) basics to write effective content. So you can join a content writing course to learn SEO writing.
What is Search Engine Optimization (SEO)?
SEO stands for “Search Engine Optimization”. It is the process of improving the visibility of your website in search engine results. The more visible your web pages in the search engines the more business and attention you get.
How Does Search Engine Optimization Work?
Bots of search engines crawl web pages to collect information and index them. It is like libraries where books are indexed and a librarian can find a book easily you are looking for. Algorithms go deeper into pages and index their content to find it quickly. In short, keywords and content quality are the main factors of SEO digital marketing.
SEO Digital Marketing
Search Engine Optimization is the part and parcel of digital marketing because it brings your web pages high in search engine results. Therefore, SEO writing has been very important for the last few years and people work on it to have a good ranking in search engines.
Concept Of Keywords & Plagiarism In SEO Writing
Experts try to understand search engine algorithms to bring their webpage higher in search engine results. In short, on-page search engine optimization is related to the use of techniques developers use in the development of a website. On the other hand, the off-page search engine optimization is the marketing of your webpage through content and backlinks.
Keyword- SEO Writing
A keyword is a word or phrase used to search relevant websites or blogs on search engines. The right keyword can bring your product or service in front of the right customer or visitor. Therefore, move with the right keyword after complete analysis. Moreover, the writer should be able to use these words in the content naturally.
How to Find Keywords?
You can find keywords using different tools such as Google keyword planner, word tracker, and many others. It shows the number of times a keyword has been searched on different search engines. A highly searched keyword gives tough competition than a low searched keyword.
How to Check Plagiarism?
After writing an article you need to check its uniqueness, it is called a plagiarism check. The most common online tools are Copyscape and Grammarly. It gives the percentage or number of words copied from the source.
SEO Digital Marketing
It highlights the duplicate material. In the picture below, you can read the percentage and number of words copied from the source, in the second line from the top.
Article Writing (Using Spinning Tools)
Article writing through spinning tools is also getting popularity in the world of SEO writing. In this way, a writer can get different versions of an article in no time. Writers write articles by spinning prewritten articles or replacing words with their synonyms. These articles are less readable and not genuine but search engines index them. The writers should review these articles for necessary changes.
These shortcuts will not let you grow as a genuine writer. Being an article writer, you should know all the tips, tricks, and technologies article writers use but always focus on genuine methods.
Techniques of Audience-centric SEO Writing
Always write for the audience not for search engines because it will make you learn content writing. You need to learn the following things for audience-centric writing.
- You should know the likes and dislikes of your audience because it will help to understand your audience.
- Above all, you should know why your audience visits your blog or website.
- What makes your audience awake at night?
- How can you help your audience? Your audience did not come to meet or see you. But it has come to learn and read.
- How can you reach your audience?
- What do you want from your audience?
- How will you respond when your audience will resist?
Attention-Grabbing Content
The content of a blog or website should be interesting that can grab a reader’s attention. So the content should be about real life and problems not about idealism. The content of the website or blog should be properly optimized to bring it higher in Google search.