Link for Video Lecture: SEO based Content Writing

SEO based Content Writing

SEO based content writing means putting your keywords and key phrases in website content. Its purpose is to increase your website’s visibility in search engine results. Therefore, the content writer should use keywords properly. There are two types of SEO techniques;

1. On-Page SEO
2. Off-Page SEO

SEO Terms

SEO professionals use different SEO terms so a writer should be able to understand them. Some of the key terms with their brief introduction are given below.

• Keywords /Long Tail Keywords- This means a string of 3 to 6 words long.
• SERPs- Search Engine Results Page (SERP) shows the exact position of your keyword.
• Anchor Text- We make hyperlinks of phrases or keywords to direct traffic to your web pages.
• Meta Description – It is short summary of a webpage displayed in SERPs. Therefore, the size of this description is mostly 160 characters.
• Title Tag – It is the title of a webpage that appears as text in browser tabs and in the Google SERPs. So its length should be 70 characters or less. Furthermore, there should be separate title tags for each of the pages.
• Search Queries- These are the words or phrases people type in search engines to make a search.
• Search Volume – It means how many times a term is searched in a month.
• Click-Through Rate – Percentage of clicks.
• Conversion Rate – It is the ratio of people who took action divided by the total number of visitors to that page.
• Organic Traffic- It shows the number of people who visited your website through search engines with free will not by paid ads.
• Ranking Factors- Search engine algorithms consider these components to decide which page should rank higher.
• Backlink – It is a hyperlink that directs traffic to a web page.
• Page & Domain Authority – It shows the authority of a web page or website from 1 to 100.
• Page Views – How many times a webpage is viewed?
• Page Views per Session – It means how many web pages a visitor visited in 1 session by a user leaving the site entirely.
• Organic Keyword Difficulty – It shows the level of ease or difficulty of a keyword in organic search from 1 to 100.
• Always use the H 1 header tag for a page and try to include a primary keyword in this tag.
• The description of the Alt tag should match the image and should not exceed 125 characters.

SEO Based Content Writing Goals

A writer should understand the goals clearly. Moreover, the goals should be measurable and achievable. The following metrics are commonly measured;

• Click through rate
• Organic traffic
• Conversion rate
• Backlinks
• Dwell time
• SERP position
• Domain or Page Authority
• The opportunity for organic keywords
• Page views per session

Ranking factors

There are many factors that contribute to your website ranking. So, it is important to know these ranking factors Google looks at. There are 200 factors but the 10 most common of them are given below;

1. Content quality- The writing should be accurate and relevant.
2. Backlinks – Do other sites link to your content?
3. HTTPS – Show that your site is secure too.
4. User experience- Is your content valuable and engaging?
5. Mobile first – The website should be optimized for mobile screens too.
6. Page speed – How much time does your web pages take to load?
7. Direct traffic – Do your visitors come directly or through Google?
8. Content depth – Is your content comprehensive or not?
9. Behavioral signals – Reaction of people to your content. Do they share or comment?
10. Schema – Is your web content understandable by search engines?

How to use keywords?

In the past, writers used to repeat keywords in their content again and again. The use of keywords in the content is called keyword density. Moreover, the writer should write for the end user, not for the search engines. The algorithm of Google is getting smarter and smarter.

The writer has to cover the topic and related information in detail. The stuffing of keywords in every other sentence will disturb the flow of the article. So a writer should use these keywords cleverly.

SEO Copywriting Tips

• Know your audience’s requirements to write accordingly.
• Use keywords in metadata, page title, header tags, and anchor text for effective results.
• The paragraphs should be short having only a few sentences.
• Leave white spaces allowing the reader to scan the content.
• Similarly, provide links back to websites that have high domain authority.
• Put internal links only when required and relevant.
• Provide data that supports your claim too.
• Furthermore, the images should be embedded to support your claim.
• The search queries behave like article titles.
• Similarly, always cover a topic comprehensively.

Social Media Content

You cannot ignore digital marketing because it has become the soul of every business. It is very effective with useful social media content. A large number of people are using different types of social media. Moreover, you can create effective content to promote your marketing campaigns. Here are guidelines to make your social media content interesting and effective.

1. A writer should post daily or weekly to engage the audience.
2. He can offer gifts or contests for the audience.
3. However, the writer should share relevant content.
4. He can use videos and pictures to get attention.
5. You can create a tutorial for your audience.
6. A writer can share his achievements with the audience.
7. Similarly, don’t forget to enter trending topics.
8. You can ask your readers for advice.
9. Congratulate celebrities or other personalities on their milestones or achievements.